La X

La X-Más Música (103.9 FM) Bogotá) is a popular Colombian radio station that plays English-language pop and Top-40 hits, as well as Latin and electronic music. Todelar founded Todelar Estéreo in 1982 and relaunched it to La X in 1994. It now features a modern mix of oldies from the ’80s, ’90s, and current chart-toppers. Signature shows such as Mañanas X and After Hours, hosted by prominent DJs like Alejandro Marín and Uribe DJ, provide a fresh and entertaining on-air personality. La X is a popular pop and Top 40 station in Bogotá, appealing to adults aged 25-49 with its consistent “more music” and humorous comments.